Privacy Policy

1. Who we are

Aura Design Systems operates this website and provides digital products and resources, including Follow-Up OS.

2. What data we collect

Depending on how you interact with the site, we may collect:

• Contact data: name, email address, company name, website, and message content submitted through forms.
• Access request data: business details, lead volume, industry, and follow-up challenges submitted through the Founding Access form.
• Transaction data: purchase-related information processed by PayPal or any future checkout provider, such as product purchased, timestamps, receipts, and order details. Payment card details are handled by the payment processor and are not stored by Aura Design Systems.
• Technical data: device and browser data, IP address, approximate location, and website interaction data, typically via cookies, analytics, hosting logs, or security tools.

3. How we use data

We use personal data to:

• Respond to enquiries and support requests.
• Process Founding Access requests and product-related communication.
• Deliver Follow-Up OS, onboarding steps, updates, and purchase-related information.
• Maintain site security, prevent fraud, and protect against spam.
• Improve product messaging, resources, and website performance.

4. Legal bases

Where applicable, we process personal data under one or more of these bases:

• Contract: to deliver purchased products and related services.
• Legitimate interests: to run our business, improve the site, respond to enquiries, and prevent abuse.
• Consent: where you opt in to certain communications or non-essential cookies where applicable.
• Legal obligation: where we must retain information for accounting, tax, compliance, or legal reasons.

5. Sharing of data

We may share data with trusted service providers that help us operate the website and deliver Follow-Up OS:

• Formsparrow for form submissions and routing.
• PayPal for checkout and payment processing.
• Hosting and CDN providers for site delivery, uptime, and security.
• Analytics providers for understanding site usage, where enabled.

We do not sell personal data.

6. Cookies and analytics

We may use cookies and similar technologies for security, basic functionality, analytics, and understanding how the website is used. Where required, we will ask for consent before enabling non-essential cookies.

7. Data retention

We retain personal data only as long as necessary for the purposes described above, including support, product delivery, compliance, accounting, and record keeping.

8. Your rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data.
• Object to processing or request restriction.
• Request data portability.
• Withdraw consent where processing is based on consent.

To submit a request, use our secure contact form.

9. Security

We use reasonable technical and organizational measures to protect personal data, including secure form handling and access controls. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International transfers

Aura Design Systems operates globally and may use service providers that process data in different countries. Where applicable, we rely on appropriate safeguards for cross-border transfers.

11. Contact

For privacy-related enquiries, requests, or complaints, please use our secure contact form. We intentionally do not publish public email addresses on this website.