Privacy Policy

1. Who we are

Aura Design Systems (“Aura”, “we”, “us”) operates this website and provides digital products and resources, including Follow-Up OS.

2. What data we collect

Depending on how you interact with the site, we may collect:

• Contact data: name, email address, company (optional), and the content of your message submitted via forms.
• Transaction data: purchase-related information processed by Lemon Squeezy (e.g., product purchased, timestamps, and receipts). Payment details are handled by the payment processor and are not stored by Aura.
• Technical data: device and browser data, IP address, approximate location, and website interaction data (e.g., pages visited), typically via cookies or analytics tools.

3. How we use data

We use personal data to:

• Respond to enquiries and provide support via email-based workflows.
• Deliver products, onboarding, updates, and purchase-related communication.
• Maintain site security, prevent fraud, and protect against spam.
• Improve product messaging, resources, and website performance.

4. Legal bases

We process personal data under one or more of these bases (where applicable):

• Contract: to deliver purchased products and related services.
• Legitimate interests: to run our business, improve the site, and prevent abuse.
• Consent: where you opt-in (e.g., certain cookies, marketing where applicable).
• Legal obligation: where we must retain information for compliance.

5. Sharing of data

We may share data with trusted service providers that help us operate:

• Formsparrow (form submissions and routing)
• Lemon Squeezy (checkout, licensing, and purchase records)
• Hosting/CDN providers (site delivery and security)
• Analytics providers (understanding site usage, where enabled)

We do not sell personal data.

6. Cookies & analytics

We may use cookies and similar technologies for security, basic functionality, and to understand how the site is used. Where required, we will ask for consent before enabling non-essential cookies.

7. Data retention

We retain personal data only as long as necessary for the purposes described above, including support, compliance, and record keeping. We may retain transaction records longer where required by law or accounting practices.

8. Your rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
• Object to processing or request restriction
• Request data portability
• Withdraw consent (where processing is based on consent)

To submit a request, use our contact form.

9. Security

We use reasonable technical and organizational measures to protect personal data, including secure form handling and access controls. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International transfers

Aura operates globally and may use service providers that process data in different countries. Where applicable, we rely on appropriate safeguards for cross-border transfers.

11. Contact

For privacy-related enquiries, requests, or complaints, please use our secure contact form. We intentionally do not publish public email addresses on this website.